Bethenny Frankel, founder and CEO of Skinnygirl, has teamed up with VirMax, LLC to create a new line of daily supplements that will be sold exclusively at 5,000 Walgreens retail locations across the country. The four initial formulations will include Hair, Skin & Nails with Biotin and Collagen Enhancer as well as supplemnts that address sleep and intimacy.
“For many women, it is a challenge to manage a busy schedule while maintaining good health,” said Frankel. “Skinnygirl supplements give women a convenient and simple option to help address health and beauty issues that many of us struggle with. This partnership with VirMax and new line of products is a natural extension of the Skinnygirl brand.”
“Bethenny has a keen sense of the needs of female consumers and it has been exciting to collaborate with her to identify underserved areas in the supplement market where VirMax could help fill a need,” said Marty Gallant, VirMax’s president and CEO. “We look forward to working with her to help further educate women on the importance of self-care and how supplements can play a key role in their daily health and beauty routine.”
For more information, visit www.skinnygirlsupplements.com.